Pernod Ricard introduces Jameson Orange in UK

Pernod Ricard has expanded its Jameson offering in the UK with a new ‘naturally zesty’ orange-flavoured variant.

With an ABV of 30%, Jameson Orange features triple-distilled Jameson Irish Whiskey infused with natural orange flavouring.

Said to be subtly sweet, Jameson Orange is best enjoyed over ice, with lemonade and a wedge of orange, or as an ingredient in cocktails such as espresso martinis and whiskey sours.

“With the popularity of flavoured spirits on the rise and Jameson continuing to fly in the UK, Jameson Orange is perfectly positioned to tap into this growing consumer opportunity,” said Ian Peart, commercial director at Pernod Ricard UK.

“The newest innovation in the Jameson family builds on the brand’s carefully crafted process to offer an accessible entry point from which to explore a value-rich category and engage new consumers.

“We’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders and curious spirit drinkers looking to explore and experiment.”

With an RRP of £23.95, Jameson Orange will be available in Booker and Costco from mid-August, before arriving in Tesco stores on 30 August. The new offering will also be available on-premise and roll out to Waitrose and Sainsbury’s in the coming months, as well as launch on Amazon.