Pernod Ricard introduces Malibu Splash sparkling malt beverages

Pernod Ricard USA has released a range of Malibu-branded sparkling malt drinks to offer a refreshing beverage option for casual occasions.

With an ABV of 5%, Malibu Splash is packaged in 12oz slim cans and available in four flavours: strawberry, lime, passion fruit and pineapple.

“We’re excited to grow our fan base with this ready-to-drink product and bring consumers everywhere a taste of summer and a splash of fun,” said Troy Gorczyca, brand director, Malibu.

He added: “We know consumers want simple and refreshing-tasting drinks for casual occasions with friends. And with Malibu being the #1 most-talked-about rum brand in summer 2019 and seeing the healthy growth over the last few years, Malibu Splash is a great opportunity for us to bring the refreshing taste of summer that consumers love to a new, innovative product that is easy to enjoy.”

Malibu Splash is sold in 4-packs with a suggested retail price of $8.99 and in flavour-variety 8-packs for $16.99.

Last year, Pernod Ricard updated the can and bottle designs for its Malibu portfolio to feature a more contemporary look.