Pernod Ricard launches new Malibu peach flavour

Pernod Ricard has launched a new variety of flavoured rum under its Malibu brand, Malibu Peach Rum, which has an ABV of 21%.

Devaunshi Mahadevia, brand director of marketing at Malibu, said: “With peach being a top five summer flavour, we’re excited to introduce this innovation to the Malibu portfolio and to consumers just in time for the warmer months”.

Joining the Peach Rum is a new RTD canned cocktail, Malibu Peach Rum Punch, which balances peach and orange flavours.

The new beverages are available in US retailers nationwide.