Personalised nutrition platform Vitl launches vitamin and protein bars

Personalised nutrition platform Vitl has launched a range of targeted vitamin and protein bars to keep consumers energised and invigorated.

The bars contain a different combination of vitamins, with each one designed to be a supplement to support a person’s well-being, including Glow, a dark chocolate and raspberry bar with collagen, peptides, zinc and selenium; Energy, a salted caramel bar packed with vitamins including B3, B5, iodine and magnesium; and Focus, a chocolate brownie bar vitamin B5, zinc and iodine.

Each low-sugar bar contains 14g of protein, is packed with vitamins and nutrients like zinc and magnesium and is only 143 calories.

Jonathan Relph, founder and CEO of Vitl, commented: “A first of its kind for Vitl, we spent over two years perfecting the recipe, to create a delicious bar that not only tastes great but has functional benefits too. Designed in a convenient packet, they are perfect for on-the-go snacking, whether that’s before a gym class, as an afternoon pick-me-up, or as a healthier swap for chocolate.”

The new bars are available to purchase on the company website as well as online retailer Amazon for an RRP of £9.95 for a box of 6.