PIM Brands unveils Welch’s sugar-free snacks

PIM Brands has announced the launch of a new zero-sugar version of its Welch’s fruit snacks brand.

Welch’s Zero Sugar Fruity Bites has 25% fewer calories than the brand’s original fruit snacks. The 100% sugar-free, chewy snack is also free from fat, gluten, aspartame and preservatives.

“We’re excited to expand our product offerings with Welch’s Zero Sugar Fruity Bites,” said Nicole Luisi, senior brand manager for Welch’s Fruit Snacks. “With this new innovation, fans of our iconic fruit snacks with specific dietary preferences or restrictions can again enjoy that same delicious taste and texture they have grown to love, giving them a deliciously fruity snack without any compromise.”

Welch’s Zero Sugar will be available on Amazon and at US retailers in Mixed Fruit, Berries ‘n Cherries and Island Fruits varieties, for approximately $3.99 per 3oz peg bag, with further packaging formats to roll out later in the year into early 2024.