Pimm’s collaborates with Duerr’s to release new fruity preserve

Diageo-owned Pimm’s has partnered with jam manufacturer Duerr’s to create a new preserve in time for summer in the UK.

The jam combines the gin-based Pimm’s No.1 beverage with strawberries, tangerines and a hint of mint.

Pimm’s said the sweet treat can be added to scones for a new way to enjoy afternoon tea or as a new spin on Victoria sponge cake.

Lizzy Forster, senior brand manager, Pimm’s, said: “Pimm’s and jam are both iconic British traditions, and we’re thrilled to bring them both together with our new fruity preserve.

“The jam is the ideal way to add a taste of summer to any occasion – simply dollop generously onto scones with lashings of clotted cream.”

The preserve contains 4% Pimm’s No.1, a 25% ABV drink created by infusing gin with herbal botanicals, caramelised orange and delicate spices.

Waitrose and Asda stores in the UK are now stocking the jam, which has recommended retail price of £2.49 for 330g jars.

The release follows last year’s limited-edition launch of Pimm’s ice lollies, which had an ABV of 4.3%.