Pip & Nut debuts limited-edition cherry bakewell almond butter

Pip & Nut has launched a new cherry bakewell almond butter, as it continues to expand its limited-edition range of nut butters.

Inspired by the traditional cherry bakewell tart, the combination of gently roasted almond butter with chopped almonds and real cherries is said to make the product “naturally sweet and decadent”.

As with Pip & Nut’s existing range, the spread contains no refined sugars or palm oil.

Brand founder Pippa Murray said “We love to keep surprising our consumers with fun new flavours and our limited-edition range allows us to do just that. We’re thrilled to have the continued support of our retail partners for the range and we know our limited editions are really sought out by our customers in-store.

“Cherry bakewell is a natural progression from our core almond butter offering, with the addition of chopped almonds for crunch and dried cherries for chewiness, we’ve created a tasty twist on this traditional tea-time treat”.

Pip & Nut was founded by Pippa Murray and launched to market in 2015.

Pip & Nut cherry bakewell almond butter is available in UK retailers as of this month with a recommended retail price of £3.95.

Launching to market in 2015, Pip & Nut now has its products on sale in five international markets and more than 5,500 stores around the UK and Europe.

Last May, the brand secured £1 million in funding to boost its presence abroad. It aims to hit a retail sales value of £25m by 2020.

Last year, it collaborated with design house B&B Studio to launch fresh packaging, in a move to make it easier for consumers to differentiate between products. A limited-edition chocolate orange almond butter was also launched last June.