Pladis expands BN line with McVitie’s BN Rolls

Global snacking company Pladis is expanding its classic noughties brand, BN, with the introduction of a new cake format, McVitie’s BN Mini Rolls.

Available in two classic flavours, Raspberry and Chocolate, McVitie’s BN Mini Rolls consists of a light, vanilla sponge filled with a delicious flavoured cream and coated in McVitie’s smooth milk chocolate. Each individual Mini Roll comes in at just 100 calories.

Cassie French, marketing director of Seasonal, Cake & Kids at Pladis UK&I, said: “McVitie’s BN has been one of our biggest success stories in recent years, massively exceeding expectations following our relaunch last year”.

She continued: “While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls.”

McVitie’s BN Mini Rolls in Raspberry and Chocolate flavours are available at selected UK retailers for an RRP of £1 in a pack of five individually-wrapped bars.