Pladis introduces new McVitie’s Club bar flavour

Pladis is adding to its McVitie’s Club biscuit bars range in the UK with the first new flavour in ten years – salted caramel.

The salted caramel flavour will join the existing classic flavours of orange and mint. The new flavour features a crunchy biscuit centre and thick layer of milk chocolate, accompanied by a salted caramel cream.

David Titman, marketing director at McVitie’s, Pladis UK&I, commented: “McVitie’s Club has been a favourite among biscuit-lovers for many years, so we’re very excited to be able to offer a brand-new flavour for fans to try. The new biscuit has everything people know and love about Club, with its classic chunky chocolate exterior and crunchy biscuit middle, now with a sweet and salty twist. Salted caramel has become a hugely popular flavour over recent years, so we just couldn’t resist!”

The new bar will be available for an RRP of £1.00 per pack of seven and £1.70 per pack of eight.

McVitie’s Club Salted Caramel is now on sale in Morrisons, Asda and Iceland, with further stores to follow over the coming months.