Pladis introduces new McVitie’s Tartlets biscuits

Pladis has expanded its McVitie’s portfolio with the launch of a new biscuit brand, McVitie’s Tartlets.

Available in two flavours, chocolate and raspberry, the range features a golden-baked biscuit base filled with white cream and topped with either smooth chocolate or raspberry yogurt.  

“With our new McVitie’s Tartlets, we’re helping even more biscuit-loving Brits enjoy McVitie’s at an even more affordable price point,” said Aslı Özen Turhan, chief marketing officer at Pladis UK&I.

Turhan continued: “By launching a new, tasty treat which aligns perfectly with Brits’ snacking priorities, we’re extending appeal among existing McVitie’s fans and providing even greater choice across the McVitie’s range. This is particularly important at a time when great value is right at the top of households’ shopping lists.”

McVitie’s Tartlets biscuits are available at Asda stores for 75p per 100g pack.