Plantastic expands offering with millionaire flapjack

Premier Foods-owned plant-based snacking brand, Plantastic, has launched a new indulgent millionaire flapjack.

Hong Sim, brand director for plant-based food at Premier Foods, said: “At Plantastic, our brand mission is to popularise plant-based diets by making every experience taste and feel fantastic for everyone. The indulgent Millionaire Flapjack caters for those looking for a plant-based treat that delivers on taste, convenience and quality and by doing so, attracts new consumers into the category.”

The new flapjacks come in a multipack format and will be available in Tesco and Sainsbury’s stores from early January 2023.