Kraft Heinz’s Planters brand has partnered with craft brewer Noon Whistle Brewery to create a peanut-flavoured IPA to celebrate national beer day in the US.
Mr. IPA-Nut is the first beer released by Planters, and the drink itself features a combination of Wakatu and Citra hops and honey-roasted peanuts, creating a citrus aroma with a hint of honey-roasted peanuts, followed by a slightly salty finish.
The can features Planters mascot Mr Peanut, and will be available exclusively in Illinois from selected retailers from 27 October for a limited time.
Ashley Tople, marketing director for Planters said: “Mr Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA.
“Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”
Michael Condon, owner of Noon Whistle Brewing added: “It would have been easy to make a great Stout or Porter with nuts, but Planters wanted to prove that nuts go great with any style of beer.
“Therefore, we took their Honey Roasted Peanuts and made a great IPA that highlights both hops and peanuts.”
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