Podberry secures supermarket listing for range of pea snacks

Scottish brand Podberry has secured a deal with Morrisons to stock its range of pea snacks in 28 of the supermarket’s stores in Scotland.

Created in response to increased demand for healthy and convenient food products, Podbery snacks are initially available in two flavours – sea salt and balsamic vinegar, and sweet chilli – with two more variants planned for later this year. They are sold in 20g single-serve packs.

Bruce Farms, which was established in 1898 and is a supplier to Birds Eye and Ribena, has developed the new snack, with help from freeze-drying experts in New Zealand.

The peas are harvested and frozen in under two and a half hours before undergoing a freeze-drying process.

“We are delighted to gain this Morrisons listing. It makes getting our products into the hands of consumers across Scotland so much easier,” said Geoff Bruce, director of Podberry.

“With a growing demand for healthy snacks which don’t compromise on flavour, convenience or quality at a reasonable price point, we believe Podberry delivers. We are excited for more people to be able to try our peas and hopefully agree.

“This listing in Scotland is a brilliant first step, and it’s great to have a presence in the country from which we have grown. We hope this is the first of many supermarket listings and that soon Podberry will be a recognised and enjoyed product across the UK and beyond.”