Premier Protein launches new product line to support sleep

BellRing Brands-owned Premier Nutrition Company has launched a new line of nighttime products under its Premier Protein brand.

The brand’s new Good Night range is formulated with a nighttime protein blend, including a milk peptide with relaxing properties. The drinks contain 10g of protein and essential vitamins and minerals, such as magnesium and zinc, which the brand says “can have a calming effect on your body”.

Premier Protein Good Night is available in RTD Nutrition Shakes and Hot Cocoa Mix formats. In addition to 10g of protein, each shake contains 2g of sugar and 12 vitamins and minerals. The shakes are available in cocoa, caramel and vanilla flavours and can be consumed hot or cold. The Hot Cocoa Mix is formulated with a milk peptide and contains 10g of protein and 11 vitamins and minerals.

Designed to support a healthy sleep regimen and prepare for a better day ahead, the new range is available for purchase in Walmart stores.