Prime launches new energy drink

Beverage brand Prime has released a new energy drink, Prime Energy, containing 200mg of caffeine and zero sugar.

The new drinks hold 300mg of electrolytes and contain ten calories, and come in blue raspberry, tropical punch, lemon lime, orange mango and strawberry watermelon flavours.

Logan Paul, Prime’s co-founder, said: “We launched Prime with one product line exactly one year ago and we’ve already grown to surpass some of the biggest players in the industry. It’s been surreal to see our growth and now that we’re taking on the energy space, I’m excited to see where we can go.”

The drinks are available in US retailers and on the company website for an RRP of $29.99 per 12-pack. Prime Energy will join the UK market later in the year.