British muesli and granola brand Primrose’s Kitchen has announced its product portfolio is now packaged in home-compostable bags with a recycled and recyclable cardboard box.
The fully compostable bags can be added to both home compost bins or food waste bins. Primrose’s Kitchen said it is “the first cereal brand in the UK to offer such packaging”.
Meanwhile, the height of the cardboard box packaging has also been reduced by 17%, resulting in less material usage.
Alongside the packaging updates, Primrose’s Kitchen has also revealed that all its products are 100% organic.
Founder Primrose Matheson said: “Organic farming is sustainable farming and we believe organic farmers need to be supported, and the practices of organic farming bought back to the mainstream. We look to a future where all produce is 100% organic and we hope that our move to organic is a step in this direction.”
She added: “At Primrose’s Kitchen we believe that our environment is just a reflection of ourselves. Loving, preserving and protecting our environment comes only from honouring ourselves in the same way. Living and working in the beautiful Dorset countryside, I really appreciate how lucky we are to have these unspoiled areas of nature that can revive and uplift us.”
The brand’s flavours of muesli include: raw beetroot and ginger; raw kale and cacao; and raw carrot, apple and cinnamon.
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