Princes invests in new phase of brand campaign

The new phase of investment follows Princes’ ‘Yours to Enjoy’ consumer advertising campaign last year, which reached more than 16m people.

Princes will begin the campaign by offering consumers the chance to win their mortgage paid for a year, with a promotion on special packs of its sandwich pastes. The on-pack offer aims to reward consumer loyalty, encouraging people to collect codes from the promotional packs which can then be used to enter the prize draw.

Source: Princes

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