Princes launches frozen range inspired by street food

Princes has expanded its extensive portfolio into the frozen category with a new range inspired by global street food flavours.

The frozen range of 100% chicken kebabs comes in three variations, drawing on flavours from around the world including India, Korea and Malaysia. Each kebab has been hand-skewered and then turned over hot charcoals to “release the delicious spicy flavours”.

The range consists of The Indian Tandoori Chargrilled Chicken Kebabs, coated in a rich, aromatic marinade with combinations of paprika, cumin and coriander, the Korean Style BBQ Chargrilled Chicken Kebabs which are glazed in a smoky, rich BBQ sauce with soy, chilli and paprika and the Malaysian Style Satay Chargrilled Chicken Kebabs with a creamy and rich satay sauce, made of a mixture of peanuts, coconut and tamarind.

Alan Eriksen, marketing director for Princes, said: “A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go-to for customers seeking more exciting and unseen flavours and product formats.”

The products are available in Morrisons with an RRP of £3.75 per 260g pack.