Chocolate and biscuit brand Prodigy Snacks has launched to market in the UK as it aims to offer a natural alternative to products with artificial sweeteners and colourings.
Two vegan products are now available – chunky chocolate bar and chunky orange chocolate with baobab bar – which are both said contain 30% of a consumer’s daily recommended intake of fibre.
Prodigy said the products have “prebiotic benefits promoting good gut health and are packed with antioxidants” from raw cacao butter and cacao nibs.
Free from gluten and refined sugar, the snacks are wrapped in 100% compostable, plastic-free packaging made from plant-based materials.
Sameer Vaswani, founder of Prodigy Snacks, said: “Having worked in the biscuit and confectionery industry for over 16 years, I have seen first hand the perils of heavy industrial food processing, the use of synthetic ingredients, the toxicity of refined sugars and the negative environmental impact of plastic packaging.
“There was a burning gap in the mainstream market for the same indulgent treats but without the damage they cause to our bodies – through ingredients such as artificial sweeteners, colourings and GMOs – and the planet.”
In August, Prodigy Snacks plans to expand its range with two new bar flavours: peanut and caramel, and coconut chocolate.
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