‘Better-for-you’ confectionery company Prodigy Snacks has announced the launch of a plant-based salted caramel chocolate egg.
The new vegan offering is said to contain less than half the sugar of a typical filled egg and is free from palm oil and refined sugar. Made with natural ingredients, the chocolate egg is high in fibre to support gut health.
Prodigy founder, Sameer Vaswani, said: “We’re really excited to be launching our first egg as part of our growing natural confectionery range, and are grateful to have the support of Holland & Barrett to do so. Our mission is to inspire the evolution of chocolate. We want to change the world of chocolate for the better – better for our health and better for the planet.
“As well as keeping our product range as natural as possible, plant-based and avoiding the nasties such as palm oil, we are particularly passionate to show that amazing-tasting chocolate can also be significantly lower in sugar, bring prebiotic benefits through fibre and reduce the blight of long-term plastic pollution.”
The egg is “plastic negative,” as the brand removes ten ocean-bound plastic wrappers from the environment for every egg sold.
The new product will be rolling out to more than 800 Holland & Barrett stores from the end of February and will also be available from the Prodigy website.
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