Proper Snacks debuts HFSS-compliant Propercorn flavour

Proper Snacks has added two new flavours to its Propercorn range in Sweet Cinnamon and Sweet.

Sweet Cinnamon features warm cinnamon flavours with a hit of smooth caramel. Meanwhile, Classic Sweet is a HFSS-compliant version of its existing flavour.

Founder, Cassandra Stavrou, said: “Sweet has always been the hallmark of the category. The fact that we’ve been able to develop our best-ever recipe for it, whilst also making it compliant, is something the team should be really proud of. Sweet Cinnamon is so delicious. It only lasts a few seconds in our office and we can’t wait for it to hit the shelves”.

The new flavours have launched into selected UK retailers, with sharing packs retailing at £1.80 / 100g.

Both flavours are under 126kcal per serving and are high in fibre, vegan, gluten-free, seasoned with natural flavours and contain no palm oil.