Quench acquires Chicago-based water dispenser firm Magic Pure

Culligan-owned Quench has acquired Magic Pure, a supplier of water dispensers based in Chicago, Illinois.

Magic Pure supplies a range of mains-fed water dispensing solutions to businesses, with a particular focus on premium solutions for customers in the hospitality industry.

Magic Pure’s product portfolio centres on ‘high-value’ sparkling water dispensers and other specialised solutions.

Quench has embarked on a major acquisition strategy in recent times in order to expand its customer base, and this latest acquisition marks Quench’s sixth purchase of 2021. The company notably acquired Trusource H2O Canada in February and mains-fed water dispenser firm Get Filtered in January as part of this approach.

Todd Peterson, COO of Quench, said: “We are excited to welcome Magic Pure to the Quench family.

“This acquisition is our sixth already in 2021, a record pace with over 4,100 customers added across such strategic markets as Texas, Southern California, Phoenix, Montreal, and now Chicago.”

A statement from the owners of Magic Pure, added: “We’re thrilled to join forces with Quench.

“Quench offers the broadest product line in the industry and is known for their outstanding customer service, so it was an easy choice to work with them. The Quench team was great to work with throughout the process.”