Quintessential Brands unveils new Bloom Gin RTD

Quintessential Brands-owned Bloom Gin has expanded its ready-to-drink portfolio with the introduction of a new passionfruit offering.

With an ABV of 6.5%, Bloom Passionfruit Soda combines sparkling soda water with the brand’s Passion Fruit & Vanilla Blossom Gin, which it launched last year.

The new pre-mixed drink is best enjoyed straight from the bottle or with ice and a lemon wedge garnish.

Elaine Maher, Bloom Gin global brand director, said: “Gin consumers are constantly looking for new and exciting flavours. We are delighted to be giving them exactly what they want – a new ready-to-drink that’s not only made with zero sugar but packed with flavour.

“Made by our very own gin master distiller Joanna Moore, who has been experimenting with flavours for many years, Bloom Passionfruit Soda was created to meet the demand of consumers wanting new exotic flavours in a convenient and fuss-free format.”

Priced at £2.50 per 275ml bottle, Bloom Passionfruit Soda is available at Sainsbury’s stores in the UK.