Redefine Meat announces commercial launch of plant-based whole cuts

Israeli 3D-printed meat alternative company Redefine Meat has launched plant-based lamb and beef whole cuts, which the company says are comparable to high-quality animal meat. 

The whole cuts, launched under the company’s New-Meat range, will first become available in high-end restaurants in the UK, Germany, the Netherlands and Isreal. 

The meat substitute is made from a mix of “soy and pea protein, chickpeas, beetroot, nutritional yeasts and coconut fat, it mimics flank steak, which is also known as bavette,” according to Reuters. 

The New-Meat range also includes burgers, sausages, lamb kebabs, and ground beef, which the company claims will allow chefs to achieve “culinary versatility to incorporate plant-based meat into their menus”.

Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said: “Over the past few weeks at COP26, we’ve seen world leaders commit to landmark goals such as the elimination of all deforestation by 2030, which requires a significant reduction in global meat consumption. Redefine Meat has its eyes set on the real problem – not meat, but the way it’s produced. We have a genuine solution that today, not in 2030, preserves all the culinary aspects of meat we know and love, but eliminates cattle as a means of production.

“We’ve achieved a level of superiority in taste and texture that surprised even some of the most recognised chefs in the world, and our unique technological capabilities enable us to replace every part of the cow for the first time. By continuing our close collaboration with the top-tier culinary world, we will accelerate our product rollout in the coming months – beginning with Europe and followed by the US and Asia – and launch within multiple distribution channels next year,” he added.