Israeli food tech firm DouxMatok and Rogers Sugar have announced a strategic partnership, which will see the latter sell DouxMatok’s sugar reduction technology to North American companies.
The exclusive agreement expects DouxMatok’s solution – which has been proven to reduce sugar content in products by 30-50%, while retaining the same sensorial taste profile – to be available to the US food industry as of 2021.
Based on real cane sugar, the start-up’s technology platform is suitable for a wide range of applications, including cookies, cakes, confectionery and chocolate.
DouxMatok has previously raised around $30 million with investments from Südzucker and DSM, as well as forming a partnership with Südzucker to first commercialise its technology in Europe.
Rogers Sugar is the parent company of Lantic, which operates sugar cane refineries across Canada.
Over the past two years, Lantic and DouxMatok have worked together to transition the solution from pilot testing to successful commercial scale manufacturing within Lantic’s existing sugar refining business, making industrial volumes already available.
They are currently collaborating with a number of food companies to support the development of new products, as well as the reformulation of existing products with less sugar and more fibre and protein.
“We are extremely pleased to have secured an exclusive cane sugar manufacturing agreement with DouxMatok for this innovative technology that adds an important and much desired customer solution to our natural sweetener portfolio,” said John Holliday, president and CEO of Lantic.
Eran Baniel, CEO of DouxMatok, added: “In working with Lantic and its passionate entrepreneurial team, we are confident we have the right partner to take on the largest sugar market in the world. We are particularly excited about our part in helping make the food we love healthier, especially amid growing concerns around rising obesity.”
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