Valeo Foods has moved its Rowse brand beyond honey with the introduction of a chocolate spread in the UK.
Rowse ChocoBee is made from only two ingredients – 100% pure natural honey and UTZ-certified sustainable cocoa. The product contains no palm oil and all packaging is 100% recyclable.
The chocolate spread joins Rowse’s wide range of honeys including manuka, organic acacia and Greek, and is part of the brand’s Hives for Lives programme; a group of initiatives that protects honey bees and supports beekeepers around the world.
“We know consumers are looking for a chocolate spread that not only tastes great but delivers on their desire to choose sustainable products, meaning no palm oil and 100% sustainably sourced ingredients,” said Kirstie Jamieson, marketing director at Rowse Honey.
“This is what Rowse ChocoBee delivers to the chocolate spreads category containing only 100% pure natural honey and sustainably farmed cocoa, certified by UTZ, a programme that’s part of the Rainforest Alliance,” she added.
Suitable for both vegetarians and coeliacs, the new product can be stirred into porridge, added to hot milk or spread on toast as well as other breakfast favourites, such as muffins, croissants, crepes and brioches.
“With Pancake Day around the corner, we really look forward to people trying it out for themselves and on top of our exceptional brand growth we are confident it will create incremental growth in the category,” said Jamieson.
Rowse ChocoBee is available to purchase now in Asda for an RRP of £2.49, with other retailers to follow this month.
© FoodBev Media Ltd 2024
