Valeo Foods‘ Rowse has launched new infused honey products, named ‘Fusion’, as it looks to enter the savoury home-cooking category.
The duo consists of variations including Chilli Fusion, which is infused with birds eye and guajillo chillies and Smokey Fusion, which is infused with garlic, black pepper and chipotle.
Kirstie Jamieson, marketing director at Valeo Foods, said: “The launch of Rowse Fusion is our first foray into savoury flavours and is informed by our consumer and market research. It unlocks and highlights a range of new cooking possibilities from stir-frys to glazing seasonal vegetables, but also brings dishes a natural sweetness without the prejudice of added sugar, giving consumers control they need to lean towards a balanced diet.”
She continued: “The Fusion range allows us to introduce Rowse honey to a whole new audience, in particular, younger people interested in cooking and exciting new recipes”.
The brand also plans to release British Heather Max Honey, a honey that is naturally rich in manganese which is associated with a range of health benefits.
The fusion range is available in Sainsbury’s and Waitrose for an MRSP of £3.50 per 340g.
Rowse Heather Max British Heather Honey is available in Sainsbury’s across the UK for an MSRP of £7.50 for a 225g jar.
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