Royal FrieslandCampina reveals new logo

A pure white centre radiates a spectrum of colours, and these colours represent the endless possibilities of milk. According to the company, the new logo stands for fascination, togetherness and transformation:

• Fascination among member farmers and employees for milk, one of nature’s richest life-giving resources.
• Togetherness in a chain between the member farmers (who produce the milk), employees (who process the milk), customers (who buy the products and ingredients) and consumers (who consume the products).
• >Transformation stands for the endless possibilities offered by milk. A range of products is made from raw milk. Globally, these products are an important life-giving resource and provide many people with energy and enjoyment.

The name FrieslandCampina and the new logo will be introduced gradually across the world by all FrieslandCampina companies and will denote the sender on all packaging materials.

The Campina brand will continue to exist and can be seen on many dairy products.

FrieslandCampina was created on 31 December 2008 following a merger between FrieslandFoods and Campina.