Royal Unibrew appoints Lars Jensen as its new CEO

Denmark-based beverage company Royal Unibrew has appointed Lars Jensen as its new CEO, effective from 1 September 2020.

Royal Unibrew produces, markets and distributes both alcoholic beverages and soft drinks in several markets, largely operating in Northern Europe.

Jensen is the current COO at Royal Unibrew, and has spent over 25 years at the company. He was appointed as the company’s CFO in 2011, and a statement from Royal Unibrew claims he has “extensive experience and deep insight into the company”.

Jensen will succeed Hans Savonije, who announced in March that he wished to step down from his position in order to pursue other interests.

Walther Thygesen, chairman of the board at Royal Unibrew said: “On behalf of the Board of Directors, I thank Hans Savonije for his great contribution as COO and later as CEO of Royal Unibrew.

“The Board of Directors is convinced that Lars Jensen is the right person to head Royal Unibrew and continue the positive development as a strong regional beverage company with strengthened market positions and earnings.”