The innovative lottery system invited consumers of Kirieshky snacks to find a code inside the pack and send it via SMS text message to a specified number, or register it on the Sibirsky Bereg website. Every hour during 10 weeks from the launch of the campaign, customers had the opportunity to win an Apple iPod touch.
“Amcor SerialCoding is ideal for games and promotions like ours,” said Mikhail Senikov, director of marketing and development at Sibirsky Bereg. “This technology, which was provided by Amcor in Russia, helped us to improve our customer loyalty and allowed us to track sales and consumption in specific regions. Due to this project, we were able to maintain our sales level in a period of decreasing demand for snacks.”
The Amcor SerialCoding system can print any individual message made up of letters and/or numbers on separate wrappers of products, and can be used for protecting products from counterfeiting as well as for promotional campaigns, and provides product traceability.
Kirieshky snacks are available in all leading supermarkets and food stores in Russia. Sibirsky Bereg also has a well developed distribution network in Kazakhstan, Belarus and the Ukraine and sells its products in Europe, Asia and Australia.
They’re available in nine different flavours:
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