Rxbar offers ‘convenient snack option’ with new mini bar range

Kellogg-owned Rxbar has launched a new mini snack bar line, available in two flavours: coconut chocolate and blueberry.

Rxbar Minis are half the size of the brand’s regular bars and contain around 100 calories and 6g of protein.

They maintain the Rxbar’s signature base of egg whites for protein, nuts for texture and dates for binding, creating a “convenient and wholesome snack option”, the brand said.

“We’ve found that some consumers want the protein power and quality ingredients found in Rxbars but with a smaller calorie count, so we created Rxbar Minis,” said Jim Murray, president, Rxbar.

“Rxbar Minis’ smaller size and lower calorie content make them an easy, bite-sized snack for those times when you need that small, extra boost.”

The bars are now available in the US in 24-count and 40-count variety packs, with additional flavour launches planned for this year.

In 2017, Kellogg acquired Rxbar maker Chicago Bar Company in a deal worth $600 million.

Last year, the brand expanded its portfolio with a range of single-serve oatmeal cups and a limited-edition pumpkin spice peanut butter bar flavour.