SABMiller acquires 71% interest in Bere Azuga

Bere Azuga, which produces the Azuga and Valea Prahovei brands, operates from a single brewery located 30km from the city of Bra?ov in the central Transylvanian region of Romania, and has an estimated market share of 0.6%.

Stephan Maria Weber, MD of Ursus Breweries, said: “Ursus Breweries is pleased to add one of the most recognised Romanian brands to its portfolio. The acquisition of Bere Azuga, which has a strong Romanian heritage, illustrates our determination to offer our customers a choice of high-quality brands that span a range of different drinking occasions.”

Bere Azuga is listed on the Bucharest stock exchange, and its market capitalisation on the last day of trading prior to this announcement was €9.3m, based on a share price of €1.73. The value of the gross assets acquired is €24.8m.

In accordance with local law and regulations, Ursus Breweries will seek the approval of the competition authority, and in due course will launch a public offer for the shares it doesn’t own.