US spirits producer Sazerac has announced the launch of its new spirits brand, Mango Shotta.
Mango Shotta is a mango, jalapeño and tequila shot offering inspired by the Mexican “mangonada” recipe, a Mexican dessert made of mango sorbet and chamoy topped with chili powder.
The beverage combines tequila with the fruity flavour of mango and the bold, spicy bite of jalapeño and contains 26% ABV.
Lauren Selman, global innovation and commercialisation lead at Sazerac, said: “We are especially excited to introduce Mango Shotta because it’s truly an offering driven by consumer trends and interest”.
She added: “We set out to create something different than anything else on the market today that would appeal to a new and evolving drinker and Mango Shotta delivers – its unexpected flavour profile, lower 26% ABV and arresting orange color create the perfect recipe for Mango Shotta to become the shot of summer.”
Bold and vibrant visuals bring the spicy essence of Mango Shotta to life at every touchpoint – take a bite out of the creative here!
To serve, it is recommended that Mango Shotta is refrigerated and poured into a shot glass lined with lime and tajin.
Mango Shotta will be available in select markets from May including Illinois, Texas, Florida, Arizona, Ohio, and South Carolina in the US for an SRP of $14.99 per 750ml bottle. Rollout across the US is planned throughout the remainder of the year.
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