BrewDog-backed craft spirits brand LoneWolf has unveiled updated packaging for its range of gin and vodka to increase standout on shelf.
The move comes as the distillery looks to improve differentiation between its core spirits line and align the bottles more closely with the other creations in its portfolio.
To illustrate the brand’s craft credentials, each bottle features the small-batch number and bottle date on the neck.
Launched in April 2017, the Scottish distillery said it aims to establish a new standard for spirits production, with craft and quality at its heart.
The new bottle designs feature a distinctive colour sash in a nod to those currently seen on both the LoneWolf tonic and gin and tonic cans.
LoneWolf Spirits head of distribution Steven Kersley said: “LoneWolf has come a long way since its launch last year, and we wanted to ensure our packaging reflected the distillery we are today. The look and feel of our bottles absolutely needed to match the craft and passion behind our spirits. Our new packaging retains everything we loved about the previous designs, with a refresh that suits the brand we have become.”
He added: “We have big plans to expand our spirits range beyond gin and vodka, so this design allows us to add new products seamlessly. Our mission to redefine the spirits category meant we needed a future-proofed design to reflect that ambition. We can’t wait to unleash our new look in the coming weeks.”
LoneWolf said it plans to release a light tonic in early 2019.
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