The ‘Anywhere Great Coffee is Needed’ campaign includes a series of online TV ads, billboards, wild postings and digital.
“A little more than a year ago, we set out to challenge the conventions of the coffee category by making premium coffee far more accessible than ever before,” said Michelle Gass, president, Seattle’s Best Coffee. “This campaign truly brings to life the fun and optimistic nature of the new Seattle’s Best Coffee brand and for the first time shines a national spotlight on this brand.”
Source: Popsop, Seattle’s Best Coffee
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