Selecta has partnered with Mars Wrigley to introduce a new generation of intelligent vending machines at locations across the UK and Europe.
The smart vending machines feature 48-inch touchscreens, which consumers can use to access detailed product and nutritional information, purchase several products in a single transaction, and receive personalised product recommendations.
“We are looking for partnerships to win with winners, and we see Mars Wrigley as a strong partner based on its strong brands and values”, said Jens van Beusekom, chief procurement officer at Selecta. “Selecta knows how to operate and how to approach the market. Mars Wrigley knows how to manage brands and snacks, and together we can win retail markets.”
The vending solution is suitable for most locations, including workplaces, airports, railway stations, universities and hospitals. Selecta plans to install 500-1,000 vending machines in the UK and expand into other European countries, such as Germany, Italy, Austria, France and the Netherlands.
© FoodBev Media Ltd 2024
