SHS Drinks to launch caffeinated WKD RTD

SHS Drinks is introducing a new range of energy drink-inspired alcoholic RTD under its WKD brand, called WKD X.

WKD X will launch in two variants: WKD X Blue and WKD X Gold. The new 7% abv drinks contain caffeine, guarana and taurine. 

Alison Gray, head of WKD at SHS Drinks, said: “Consumers are already well versed in mixing alcoholic drinks with energy drinks – what WKD X delivers is the convenience of a pre-mixed format from a respected brand that consumers know and love. For depot managers and convenience retailers keen to focus on where incremental RTD category growth will come from, WKD X marks the spot.”

The new range will be available from May in single 500ml cans in both standard and £3.29 price-marked packs.