Lactalis-owned Siggi’s has expanded its Icelandic yogurt portfolio in the US with a range of new innovations including a new variant made with cold brew coffee.
Siggi’s 4% coffee skyr uses arabica cold brew coffee and features 13g of protein and 8g of sugar per serving. The yogurt is available in a 4.4oz cup for a suggested retail price of $1.69.
Making it easier for consumers to purchase multiple cups, three flavours – mixed berries, vanilla, and blueberry – of 2% milkfat yogurt are now available in four-packs, retailing for $5.69.
Siggi’s has also released the brand’s first lactose-free yogurt line. A plain variant has 18g of protein and 5g of sugar per serving, while vanilla contains 17g of protein and 11g of sugar per serving. Each flavour is available in 24oz tubs for $5.69.
“As a brand, we’re always looking to improve our offerings while staying true to our simple ingredients, lower sugar promise,” said Siggi Hilmarsson, founder of Siggi’s.
“We’ve now grown so much that launching a four-pack makes sense as we have so many consumers who are buying multiple cups a week and this is a more convenient offering for them. We’ve also launched our Lactose Free line to reach our friends who are looking for lactose-free options.
“It’s an exciting time for all of us at Siggi’s as we continue to expand the brand and grow the category, so we’re very excited to introduce these new products to the market.”
Finally, Siggi’s is relaunching its Simple Sides range with the brand’s 2% milkfat skyr to improve the ability to stir the yogurt with mix-ins. With the renovation, each cup is 200 calories or less and contains 15-16g of protein and 10-12g of sugar.
The new Simple Sides retail for $1.99 for 5oz cups and are available in four flavour combinations: vanilla and cinnamon yogurt with apples, almonds and oats; honey yogurt with dried figs and walnuts; vanilla yogurt with almonds and dried cherries; and vanilla yogurt with dried coconut and cacao nibs.
Last month, Siggi’s won best dairy snack for the Simple Sides range at the World Dairy Innovation Awards 2019.
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