Simply launches zero-proof Simply Mixology line

Coca-Cola-owned beverage brand, Simply, has expanded its portfolio with its first mixer offering, a dual-proposition cocktail/mocktail product line.

The line of fruity, natural-flavoured juice beverages is available in Strawberry Guava Mojito, Lime Margarita and Peach Sour varieties.

Coca-Cola North America’s creative director, nutrition, Alex Ames, said: “With Simply Mixology, we wanted to find a way to simplify and elevate the at-home drinking experience with great-tasting, natural solutions that are not only amazing mixers, but also stand on their own as ready-to-drink mocktails”.

The new range launches into select US retailers on 23 January.