Marshmallow snack brand Smashmallow has entered a new category with the launch of low-sugar gummies.
The Smashgummy products feature a hot air balloon shape and are sweetened with organic cane sugar, monk fruit and allulose.
Two varieties are available: Fresh Picked, a fruit-inspired medley of flavours including strawberry, cherry, orange and peach; and Pucker Up, a sour version with watermelon, raspberry, lemon and green apple flavours.
“Smashmallow has always been committed to creating permissibly indulgent snacks using the best real and natural ingredients possible, allowing consumers a chance to satisfy that sweet craving in a mindful yet delicious way,” said founder, Jon Sebastiani.
“We are thrilled to bring a new option to our consumers that is in line with our core values of creating products that are formulated with integrity, are modern and on-trend, but that also play on nostalgia and fun.
“It was important for us to find the right balance of taste without compromising the experience and expectations of the Smash brand, which is why we’ve chosen to sweeten naturally with organic cane sugar instead of using stevia.”
He added: “We believe we’ve created something truly differentiated yet complementary to our existing products and are incredibly excited about this new chapter in the Smashmallow brand story.”
Smashgummy products are available in the US with a suggested retail price of $3.29 per bag.
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