Smirnoff introduces Blue Raspberry Lemonade flavour

Diageo-owned Smirnoff has introduced its latest flavour for summer, Blue Raspberry Lemonade.

Smirnoff Blue Raspberry Lemonade features a vibrant burst of tart and sweet flavours combined with the “nostalgic” taste of blue raspberry.

Jennifer Holiday Hudson, Smirnoff North America brand leader, said: “Smirnoff Blue Raspberry Lemonade is all about bringing cool vibes and levelling up culture’s biggest moments. This summer is no different, and we’re going coast to coast to ensure everyone gets a taste of our newest (and bluest) flavour”.

Now available on shelves in the US, Smirnoff Blue Raspberry Lemonade has a recommended retail price of $11.99 for a 750 ml bottle and contains 30% alcohol by volume (ABV).

Also available to purchase is the ready-to-drink Smirnoff Ice Blue Raspberry Lemonade – the brand’s latest premium malt beverage, at a suggested retail price of $9.99 per 6-pack and containing 4.5% ABV.