Danone has expanded its So Delicious Dairy Free portfolio with a new line of Oatmilk Frozen Desserts, available now in the US.
The introduction follows the continued growth of the oat milk category, as the surge in dairy-free new product launches continues.
Vegan and free from gluten, the Oatmilk Frozen Desserts line is available in three variants: peanut butter and raspberry, oatmeal cookie, and caramel apple crumble.
So Delicious senior brand manager Jennifer Michuda said: “We pride ourselves on our expertise in the ice cream aisle with our current line of Frozen Mousse, along with cashew and coconut-based frozen products, and we’re excited to now introduce our oat milk-based line.
“Oat milk’s creamy texture and neutral taste really allow the flavours to shine through. The new line of frozen desserts brings oat milk out of the beverage aisle and into a new category of dairy-free delights. Plus, our oat milk frozen desserts will be available across the country.”
Each variant is sold with a suggested retail price of $5.49.
So Delicious Dairy Free was acquired by Danone in 2016 as part of its $12.5 billion takeover of WhiteWave Foods. It was previously bought by WhiteWave for $195 million in 2014.
The brand’s portfolio consists of a range of dairy-free creamers, yogurts, frozen desserts and beverages. Last July, it released the Frozen Mousse line, available in seven flavours.
© FoodBev Media Ltd 2024
