Soreen launches Fruit & Veg Mmms snack bars for kids

Malt loaf brand Soreen has released a new range of plant-based snacks for children called Fruit & Veg Mmms.

The individually wrapped snacks are available in two flavours: Blackberry & Beetroot and Orange & Rainbow Carrot, both of which are vegan-friendly.

Both variants feature 40% fruit and vegetable content per bar, contain approximately 100 calories per serving, and are low in saturated fat. The brand also claims that the snacks ‘contain 50% less sugar than the average cake bar’.

Mark Simester, managing director at Soreen said: “We know how hard it can be for parents to find quick and healthy snacks for their kids, especially ones that can include fruit and veg, as well as deliver on that essential taste test.

“That’s why we’re so excited to launch this brand new range. A range that allows parents to easily provide their children with an on-the-go snack option that is packed full of fruit and veg goodness and doesn’t compromise on taste.

“What’s more we’ve ensured that our new bakes still retain that squidgy Soreen deliciousness to provide a perfect go-to snack to satisfy little ones after or between meals, whilst also being nutritious.”

Soreen’s Fruit & Veg-Mmms are available nationwide from UK retailers including Tesco, The Co-Op and Ocado.