Building on the earlier introduction of Starbucks Card Mobile App for select BlackBerry smartphones, iPhone and iPod touch and a successful mobile payment test programme, customers now have access to the largest mobile payment programme in the US and the fastest way to pay at Starbucks. This national programme now includes nearly 6,800 company operated stores and more than 1,000 Starbucks in US Target locations.
“One in five Starbucks transactions is made using a Starbucks Card, and mobile payment will extend the way our customers experience and use their Starbucks Card,” said Brady Brewer, vice president Starbucks card and brand loyalty. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.”
To experience mobile payment at Starbucks, customers just need to download the free Starbucks Card Mobile App for select BlackBerry smartphones, iPhone or iPod touch mobile devices.
Customers can pay with their smartphone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen barcode to make a purchase. Customers have successfully adopted this technology in test markets in Seattle, Northern California, New York and more than 1,000 Starbucks in US Target stores.
Mobile payment is built on the Starbucks Card platform, which continues to experience significant customer adoption. Customers loaded more than $1.5bn on Starbucks Cards in 2010, an increase of 21% over 2009, driven in part by the My Starbucks Rewards programme, which provides benefits to customers who pay with a registered Starbucks Card at participating stores.
Source: Starbucks
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