Start-up Once Upon a Farm receives $20m in funding

Infant nutrition start-up Once Upon a Farm has received $20 million in a Series B financing round led by CAVU Venture Partners.

Once Upon a Farm produces organic, cold-pressed baby food, applesauce and smoothies for the US market, and is available from over 8,500 retailers throughout the US, including Target, Kroger and Walmart.

The company says that the funding will allow the company to further expand its product range to support the growth of the company in the future.

CAVU Ventures co-founder and managing partner Brett Thomas and investor Jared Jacobs, will join the company’s board as part of the agreement.

John Foraker, CEO and co-founder of Once Upon a Farm said: “From day one, our investors have all been tremendous partners for our brand.

“Due to their generous support and this round led by CAVU, Once Upon a Farm has been able to maintain incredible momentum to create a new Fresh Baby category and build a company that is committed to driving social impact for families.”

Once Upon a Farm co-founder Jennifer Garner added: “I am proud of the innovative business that we have built. It is incredibly exciting to see so many families embracing our products.

“This latest round of funding allows us to continue to help busy parents give their children the most nutritious foods possible and make life a little bit easier for families across the country.”

CAVU Ventures managing partner Brett Thomas said: “The baby food category has lacked real product innovation for quite some time.

“We’re thrilled to partner with John, Jen and the rest of the Once Upon a Farm team to disrupt and lead in this space.”