AB InBev’s Stella Artois has introduced a new super-premium unfiltered lager, which features a “golden haze and distinctive taste”.
Stella Artois Unfiltered is naturally unfiltered and uses the original brewing methods. According to the company, the absence of filtration gives the beer a “golden haze and allows the fresh flavours to burst through”.
Mark Wingfield Digby, off-trade sales director, said: “With unfiltered lager taking Europe by storm and hazy beer becoming hugely popular in the craft segment, we are looking forward to bringing something new to the world lager category. Stella Artois Unfiltered provides retailers with an innovative product and super-premium, fully recyclable paperboard packaging.”
He continued: “Stella Artois is the ideal brand to grow the unfiltered category in the UK with the lager becoming synonymous with taste and quality. We are thrilled to be launching Stella Artois Unfiltered to the UK market and are confident it will prove a success up and down the country.”
The 5% ABV unfiltered lager will be available in 660ml and 12x330ml bottles as well as 6x330ml cans. These will be launched in the UK exclusively in Asda on 24 February with further rollout in April.
© FoodBev Media Ltd 2024
