“Our alliance strategy is to assist South African manufactures with effective, tailor-made solutions for oxidation management and shelf-life extension that are cost-effective and affordable,” said Ohad Cohen, CEO of Vitiva. “This is our first foray into bringing Vitiva’s innovative line to the South African market. Savannah is highly respected in the industry, with strong technical and marketing components. This agreement is an important part of our intensive effort to market our product line globally.”
Currently, many South African products contain traditional synthetic and/or chemically derived antioxidants such as BHA, BHT, TBHQ, ascorbate etc. The limited variety of natural antioxidants available in the South African market don’t provide satisfactory solutions and are often characterised by strong colour, odour and bitterness, and support few food applications.
“We’re happy to team with Vitiva, a company with plenty of know-how that makes a significant investment in technical advancement and product innovation,” said Steve Mitchell, CEO of Savannah. “Our main focus will be to assist processed meat, oil, bakery and beverage manufacturers with unique and cost-effective oxidation management solutions, unveiling the full potential of rosemary extract formulations and their versatility. Our alliance with Vitiva fits perfectly in our portfolio of custom-made products and services.”
Source: Vitiva
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