Rather than splash out on a famous face to endorse the cream, which the firm has previously done to promote its water brand, Szentkirályi will instead focus its advertising on the familiarity of the flagship brand.
Vizek Krémje will sponsor a programme on TV station RTL Klub and receive some other paid media, but the company will mainly spread the word about its skin care product through cross-selling ads placed on the labels of Szentkirályi water bottles.
The creams will be available at DM, Rossmann and Interspar stores, as well as Hungarian hypermarkets from the beginning of 2009.
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