Upfield

Confused consumers: How the food industry can help support informed purchasing decisions

Confused consumers: How the food industry can help support informed purchasing decisions

Upfield's Dr Kadri Ozen discusses how the food industry can work to gain trust and share accurate, useful nutritional gu... Read more

November 15, 2019

Flora maker Upfield Group to acquire Violife owner Arivia

Flora maker Upfield Group to acquire Violife owner Arivia

Plant-based spreads producer Upfield Group has entered into an agreement to acquire Arivia, the owner of dairy-free chee... Read more

October 18, 2019

Country Crock unveils new dairy-free plant butter

Country Crock unveils new dairy-free plant butter

US-based Country Crock has launched a new dairy-free plant butter, offering an alternative to its original buttery sprea... Read more

September 09, 2019

Upfield starts I Can't Believe It's Not Butter marketing campaign

Upfield starts I Can’t Believe It’s Not Butter marketing campaign

Upfield has launched a new marketing campaign for its I Can't Believe It's Not Butter brand, featuring actress Eva Longo... Read more

January 03, 2019

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