Tango Apple launches new, sugar-free format

Britvic’s Tango taps into the growing demand for sugar-free products with the launch of its popular apple flavour in a sugar-free format.

The Tango brand has doubled in size over the last five years and now, worth over £60 million, stands as the fourth largest brand in the fruit-flavoured carbonates category. 

Ben Parker, retail commercial director at Britvic commented: “Tango has a proven track record when it comes to new product development with Tango Berry Peachy Sugar- Free the number one new fruit flavoured carbonate in 2022. Tango’s long heritage with the apple flavour and strong taste credentials, mean Tango Apple Sugar Free is well placed to continue this success and drive growth.”

Tango is well placed to continue its growth through sugar-free flavours, which currently deliver £25 million in value sales (up 54% from last year). Britvic is a leader in healthier soft drinks, over 90% of its brands in the UK are either low or no sugar drinks.

Tango Apple Sugar Free is available in Tesco, joining the wider market from mid-September.